Fliptron Trial Preparation

Marketer extraordinaire Seth Godin has a wonderful little post on his blog entitled “7 Tips for Amateur Type Designers.” Here are the first three, just to get you started…
1. If you want professional results, hire a professional.
2. Don’t use the built-in fonts that come with your PC. (Type is cheap. Invest.)
3. Headlines in sans serif. [...]

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Here is a quick and great video by Tom Peters about the importance of salesmanship in all professions. In it, he says: “What do I sell? Passion, ideas. I’m desperate for people to change.” Selling ideas, eh? Trying to change people, perhaps the way they think? Sounds a lot like what lawyers do to me…
Tom [...]

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If you’ve ever created a PowerPoint presentation with many high-resolution graphics or, even worse, video content, you know that the file size tends to skyrocket. Further, if you’ve ever tried to email such presentations, you’ve probably run into roadblocks because your email program wouldn’t let you send attachments over 10 or 20 megabytes, or the [...]

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It is quite possible—likely, in fact—that you have come across this stand-up performance by comedian Don McMillan during previous explorations of the Internet, but I see little harm in posting it one more time. This video not only makes for some light and enjoyable viewing; the advice that McMillan gives is, for the most part, [...]

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