Marketer extraordinaire Seth Godin has a wonderful little post on his blog entitled “7 Tips for Amateur Type Designers.” Here are the first three, just to get you started…
1. If you want professional results, hire a professional.
2. Don’t use the built-in fonts that come with your PC. (Type is cheap. Invest.)
3. Headlines in sans serif. Body in serif. (Easy tip—headlines are bold and condensed.)
The tips are also available in illustrate PDF form. Be sure to check out this post and implement the tips in your next presentation!
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