Here is a quick and great video by Tom Peters about the importance of salesmanship in all professions. In it, he says: “What do I sell? Passion, ideas. I’m desperate for people to change.” Selling ideas, eh? Trying to change people, perhaps the way they think? Sounds a lot like what lawyers do to me…
Tom Peters on Yes! You Are in Sales! from Tom Peters on Vimeo.
My favorite part is the very end:
You’re an engineer, you’re an accountant, you’re an MBA, you’re a person involved in the technical stuff. Oh no, you aren’t. If you’re going to be remembered for having gotten things done, you are a salesman in the morning, you are a salesman in the afternoon, you’re a salesman at lunch, you’re a salesman at dinner. And then you dream about it at night. Sales, sales, sales, sales, sales, sell, sell, sell, sell, sell. Period.
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